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Relating to customers, be a customer to understand customers - Comments

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Relating to customers, be a customer to understand customers

Posted 28 July 2011, 9:00 AM
When creating something it is incredibly hard to put yourself in the shoes of the user or customer.
  • Resetting your mind and imagining yourself coming into something new from a point of zero knowledge is virtually impossible. At best you are able to think really hard and analyse particular words and instructions to make sure there is a logical progression to them, but that's not good enough because it doesn't take into account exactly how people learn and the pressures they are under.

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