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Learn to embrace irrational behaviour - Comments

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Learn to embrace irrational behaviour

Posted 27 July 2011, 9:00 AM
A reality that anybody working in marketing has to get to grips with is that people generally make snap decisions about things, and those snap decisions often lead to what seems like very irrational behaviour.

People are often “lazy”, “disengaged”, “don't think things through”, “selfish”, have “hidden agendas”, “take stuff for granted”, and “prejudiced”. For any one of these traits it is not universal, but the percentages will be pretty…

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