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Google: Do not over-optimize

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#80855 (In Topic #16387)
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Community saint

A bit more about Google's revamp to how it handles SEO and SERPs. Bottom line: do not overuse keywords.

Google plans to penalize 'overly optimized' sites | Digital Media - CNET News
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I'm really happy about this. I've always thought it was a shame that great sites often compromise on their content and readability just to maximise their SEO.


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Posted
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Community saint

I'm generally pleased as well but I will need to go through my tags they are the source of keywords in ocPortal. I'm sure I have included more tags to make it easy for people quickly find related content that might not be ideal as keywords if Google is penalizing for overuse.

I'll have to check as I just can't remember - t might be only a handful of entries that have any issue.

Bob
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Posted
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Community saint

I would LOVE to have keywords that are related the my site, but Google webmaster tools tells me my top keywords are:

topic
marker
personal
location


how it comes up with those is magic to me…  :(

Paul
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Posted
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#80878
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Community saint

I remember having some strange keywords in Webmaster Tools as I was bringing my site up.Most of them seemed related to ocPortal rather than my content. My keywords now reflect my content.

I am going to go back and scrub my tags this week to minimize the chance that I am over-optimized.

Bob

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Posted
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#80909
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marker

This one has been annoying one, so thanks for posting and making me think about it again.

It comes from OCF, all the little checkbox icons next to posts (for multi-quoting etc) have hidden labels, 'marker #<post id>'.

It's tricky because they must have labels for accessibility. Yet Google considers them something to index even though they are marked up as non-visible.

I'm making it (in v8) so these labels aren't there for Guests, that should work as an effective compromise.


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