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Another revamp for Google

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Posted
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#80706 (In Topic #16367)
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Community saint

Just caught this article about Google's plans for changing SERPs and a suggested change to SEO. It sounds like ocPortal's support for schema.org will be a big benefit. I believe Chris said that this support will be on by default in v8.

Google plans major revamp for search engine | Digital Media - CNET News

Bob
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Posted
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#80710
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I believe Chris said that this support will be on by default in v8.

No I didn't :lol:.

Just put this into OcCLE…

Code

:set_value('html5','1');

Once HTML5 is complete, the major version afterwards will have this on by default (possibly earlier I suppose).

But to be honest you may as well do it. It runs nicely.


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Posted
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#80713
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Community saint

Hmmm…in my case getting old is not causing memory problems but hallucinations instead.

I think I have already activated this on my site. How do you find out what a current setting is in OcCLE?

Bob
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Posted
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#80714
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Code

:echo get_value('html5');

Or you can just check your HTML… if it has a short HTML5-style doctype, it's on.


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  • If my reply is too Vulcan or expressed too much in business-strategy terms, and not particularly personal, I apologise. As a company & project maintainer, time is very limited to me, so usually when I write a reply I try and make it generic advice to all readers. I'm also naturally a joined-up thinker, so I always express my thoughts in combined business and technical terms. I recognise not everyone likes that, don't let my Vulcan-thinking stop you enjoying ocPortal on fun personal projects.
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Posted
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#80727
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Community saint

Thanks for that, Chris.

I did indeed already have that set but now I know how to see what values are set for different settings. Just as you are working to expose more of these settings in the admin interface.

Bob
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Posted
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#80732
O

Non-joined user

Can someone explain what this means for web masters, or point me at a site that summarises how semantics work?
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Posted
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#80733
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Community saint

O said

Can someone explain what this means for web masters, or point me at a site that summarises how semantics work?

I'll take a stab at this although I am sure others more knowledgeable will be correcting me. I'll start with the basics from the schema.org site:

This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.
A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. So, in the spirit of sitemaps.org, search engines have come together to provide a shared collection of schemas that webmasters can use. said

So, there is a set of tags that can be used to identify data such that it is identifiable and structured. These tags help search engines to better "understand" the content they are scanning which, in turn, should improve relevancy of SERPs.

As far as the effect on webmasters, it should mean that you continue doing what you are already doing for on-page SEO and for meta-tags. By turning on html5, the schema tags should be automatically interposed based on the work Chris has done with  the code.

That's my basic understanding but I am sure others can correct or improve on this.

Bob
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Posted
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#80757
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Yes, our schema.org implementation naturally explains the humanistic interpretation of ocPortal content (gallery, image, video, author, etc, etc…) to the search engines via the formal defined standard. It's almost as if schema.org was written for ocPortal, the match is so close ;).

(In reality, schema.org does a good job of making formal ways to describe what all the different kinds of rich websites do, and ocPortal allows making such rich websites - so it kind of stands to reason)


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  • If my response can inspire a community tutorial, that's a great way of giving back to the project as a user.
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Posted
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#80770
O

Non-joined user

Thanks.

The idea by that if I was to search for 'articles by Chris Graham', it would be able to find them thanks to the author tag, for example?

Is the downside not that by providing information to the search engine, they can then present it directly to the user, without them ever having the option of even visiting your site?  The Lake tahoe example in the article being a good example of this.  Someone else put that information on the internet, but Google is the one displaying it, and the original website remains untouched.
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Posted
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#80771
O

Non-joined user

Sorry - a lot of typos in my previous post.  Keyboard playing up.

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Posted
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#80773
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O said

Thanks.

The idea by that if I was to search for 'articles by Chris Graham', it would be able to find them thanks to the author tag, for example?

Yes. There are quite a few mechanisms by which they could do that (ocPortal supports lots of meta data standards), schema.org is just the latest and largest.

Is the downside not that by providing information to the search engine, they can then present it directly to the user, without them ever having the option of even visiting your site?  The Lake tahoe example in the article being a good example of this.  Someone else put that information on the internet, but Google is the one displaying it, and the original website remains untouched.

Interesting point. I suspect Google could be told to not do this somehow, but I've never looked into it.


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  • If my reply is too Vulcan or expressed too much in business-strategy terms, and not particularly personal, I apologise. As a company & project maintainer, time is very limited to me, so usually when I write a reply I try and make it generic advice to all readers. I'm also naturally a joined-up thinker, so I always express my thoughts in combined business and technical terms. I recognise not everyone likes that, don't let my Vulcan-thinking stop you enjoying ocPortal on fun personal projects.
  • If my response can inspire a community tutorial, that's a great way of giving back to the project as a user.
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